![]() Reels are one of the fastest-growing features of Instagram. The worst time to post on Instagram Monday through Friday is after 7pm when people have finished work for the day and are probably taking a break from their screens. Midday engagement (10am-3pm) during weekdays has increased in recent years, while evenings and weekends remain popular times for engagement.Īlthough Sunday is usually the least effective day to post, weekends aren’t necessarily a bad time to post overall and can still generate engagement. Since 2020, the time-of-day sweet spot for posting on Instagram has expanded, with more people working flexibly from home. Sunday is the worst day to post on Instagram.Wednesday and Friday are the best days to post on Instagram.Instagram has the lowest engagement on Sundays, meaning it might be a good idea to avoid posting content that you are hoping creates engagement on Sundays.Įdit this template The best and worst days to post on Instagram The best time to post on Instagram on Sunday is between the hours of 7 am-12pm. Try catching your followers early in the day before they head out for weekend activities to maximize engagement. People are often out and about on Saturdays, so overall, Instagram engagement is low. The best time to post on Instagram on Saturday is between 8am-11am. Best time to post on Instagram on Saturday Utilize the excitement about the weekend to post before everyone goes out on Friday night. Instagrammers are excited about the weekend and are checking out their feeds during work breaks. The best time to post on Instagram on Friday is between 10am and 11am. If you want to avoid posting during the workday, consider the alternative off-work hours of 4 pm-7pm. The best time to post on Instagram on Thursday is 9am -3pm. Best time to post on Instagram on Thursday Overall, engagement on Instagram increases on Wednesday, so posting anytime between 9 am-3pm would be ideal. ![]() The best time to post on Instagram on Wednesday is 11am or 1pm. ![]() Best time to post on Instagram on Wednesday Instagrammers seem to use the app during their breaks at work and at home after the workday has ended. The best time to post on Instagram on Tuesday is anytime during the peak hours of 10am-3pm. Best time to post on Instagram on Tuesday Catch your followers during their lunch breaks and bless their feeds with whatever you post. The best time to post on Instagram on Monday is 11am-1pm. Make sure to time new content and post when more users are scrolling through the app. Looking at the above chart, we can deduce the best engagement times to post each day, as well as which days are better or worse to post on Instagram. We have combined a couple of these studies, including one done by Influencer Marketing Hub and another by Sprout Social to create a trend of Instagram engagement for each hour of each day, with 1 being the lowest engagement rate and 6 being the highest. Many different organizations have carried out studies regarding the best times to post on Instagram. The overall best times to post on Instagram areĪlthough these are the all-time best times to post, these days or times may not work out with your posting schedule. The overall best time to post on Instagram We've looked at studies across several industries to find the optimal times to post. Here are the ultimate best times to post on Instagram. But how do you ensure that they’re seen by as many people as possible? When is the best time to post on Instagram for higher engagement? You are ready to get started on your social media marketing journey for your Instagram account. You’ve created beautiful images, infographics, reels, GIFs, and more for Instagram.
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